Campbell and the Red Dress: A Heartfelt History
It’s no coincidence that the red color of our iconic soup label stands for not only love and passion, but also strength and courage—which come to mind when you see the red dress symbol.
Paying tribute to the red dress and making heart health “fashionable” tie back to Campbell’s history of creative couture. In 1967, we introduced a pop art-inspired paper dress that featured iconic red and white soup labels, which is now a collector’s item. Red dresses were also a recurring motif in our advertising dating back to the 1920’s.
To continue to help people lead healthier lives, Campbell partnered with designer Michael Vollbracht for Bill Blass in 2007 to put yet another spin on the Campbell red dress. Debuted by actress Lorraine Bracco, this exclusive creation was auctioned off to raise awareness and donations for the Go Red For Women® movement. In 2008, Campbell partnered with designer Lisa Perry to re-imagine the Campbell red dress once again. Her winning design was worn by singer Toni Braxton on the ABC television show “The View” to kick off American Heart Month.
Last year, Campbell presented three new Campbell red dress designs by Nicole Miller. Visitors to this site voted for their favorite, and chose “Red White and Seamed” to be worn by actress Jane Krakowski to celebrate American Heart Month in February.
Today Campbell continues its Red Dress commitment as a proud supporter of the American Heart Association’s Go Red For Women® movement and by partnering with The Heart Truth campaign. This year we asked people from all over America to submit their own designs and heart-health hero stories. Visitors voted on their favorite dress from the top three submitted. The winning dress and designer will be showcased at the Woman's Day Red Dress Awards in February 2010!